Mike Scardino
Chief Creative Officer

There are moths. There are lightbulbs. Then, there's Mike and advertising.

After a career in the Big Apple working for super-big agencies [JWT, Y&R, Dentsu] and super-duper creative shops [Chiat/Day, Ally & Gargano], Mike decided to swap a 4-1/2 hour round-trip commute for life by a lake in sunny South Carolina. There, he found out two things that surprised him. He hated working on his own as a consultant [couldn't get along with his boss] and he missed the lightbulb of agency life.

He has worked on more accounts than he can remember without looking at a cheat sheet. Some include: FedEx, AT&T, IBM, Hertz, Canon, Saab, Siemens, Continental Airlines – just about everything except fashion. [Fortunately for all, his wife selects his clothes]. He has won lots of awards as a writer, creative director and CCO. He knows they are somewhere, probably packed with his Boy Scout stuff. His work for his clients is the stuff case studies are made of.

But his main passion is the next lightbulb on the horizon. Keeps him up at nights. Gets him going in the morning. And so far, he says he's only been burned a little.

Click here to see some of Mike's past work.

Experience

AT&T

Bee M.D.

Blue Cross/Blue Shield

Canon Cameras

Castrip Steel (Nucor)

Chock Full O’Nuts Coffee

Coca-Cola

Commodore Computers

Commscope

Continental Airlines

Eckerd Drugs

Emery Air Freight

Fed Ex

Gaines burgers

Hefty

Hertz

IBM

Key Bank

Kodak

Lea & Perrins

Manulife

MCI

Microban

Miller Beer

Mita Copiers

MyTrack

NYS Tourism

Pentax

Pringles

Quaker Gravy Train

RadioShack

Rockport Shoes

Saab

SAS Airlines

Seagram’s

Siemens

Sunoco

The Wiz

Veryfine Products, Inc.